Promotional Postcard, and the Hustle

The biggest weaknesses that most artists have? Two big ones stick out to me: the lack of self-promotion and no ability to hustle (aka negotiate).
A lot of artists have this amazing contradiction going within them--they're COMPLETELY self-absorbed in their work, but have no urge to try to promote themselves. It seems if you're THAT into yourself, you'd be telling THE WORLD about it, but not the case, with most artists.
I don't know if this is because artists have no idea how to even START promoting themselves, or if that's just energy they'd prefer to waste on doing artwork. Well, I'm here to tell you, when you're a fledgling artist, you've got more TIME than money, and in all honesty, you need to spend about 50% hustling/promoting and 50% doing art. I know that's a horrifically discouraging ratio to any artist, but in all honesty, ANY new business would be spending about that same ratio of time on actual trade and promotion. One cannot create within a vaccuum! Same goes for promotions, too! You need to beat the pavement, shake hands, make phone calls, send e-mails! Nobody gets "discovered", I don't give a shit WHAT you hear! You put yourself out there to EVERYBODY, and then about 1% of those people you promote yourself to will give you work.
Which brings me to my latest promotional effort, a new promotional postcard! Here it is:



The alligator in the center of the composition has given me a TON of work, so I figured I might as well give him some reptilian friends, and see if this gets me more enjoyable work! As much as I pride myself on diversity of style, I definitely gravitate more towards cartoony.

So, the Hustle, the second Achilles Heel of artists, and other workers, in general. I'm convinced that most people just accept the first wage thrown at them when it's offered to them at a job interview. Same thing applies to people that get a freelance offer. They simply say "yes" or even let themselves get talked down on price. Well, I can tell you, from personal experience, you need to REVERSE that approach. Even if they don't budge on price, get them to budge on other things, like the amount of finished material you receive from them as promotional materials, paying for room and board if you're on location working for them, per diem, etc.
With my postcards, the printer was raving about my cartoony cards, and then mentioned that she wanted to redo her bland flamingo on her logo. A week later, I needed more postcards than what I initially bought (500), so I made a work-for-product deal: Print me out another 100 postcards, give me an I.O.U. for the other 400, and I'll render that flamingo for you that you've been craving for. Well, here it is:

She's THRILLED with it, and has become a strong advocate of what I do for the last few weeks, sending me phone calls from her business! So, it just goes to show: you can print postcards 'til the cows come home--your reputation and networking ability is what REALLY gets you work!